Commenting on the proposed JV, Mr. Uday Reddy CMD Tanla solutions indicated of the growing promise the VAS market has in India and the need for strategic exploitation of the same. The coming of the two global organizations with distinctive and complementing strengths across marketing and technology/ platforms, is a need of the hour to upgrade the Indian market beyond traditional voice based services. The JV proposes to offer new services for the mobile internet (including 3 G), Mobile entertainment, Mobile Advertising, and Interactive Television verticals. Tanla feels privileged and motivated to have joined forces with a global leader such as Zed, which has merged as distinct leader in the global mobile VAS space.

The company is the leading mobile value-added services (MVAS) player in the world in terms of revenue and geographical footprint. Zed offers its consumers innovative games for mobile phones and PC based on their own intellectual property, products and services based on Web 2.0, and entertainment applications and content. Also, Zed's offering for businesses, media and third parties includes effective mobile marketing solutions and merge traditional channels such as TV with mobile.

Zed Group operates in 54 countries, including Europe's largest markets, USA and China and holds agreements with 130 wireless operators all over the world. Zed Group has a turnover of US$ 545 million in 2007 and the revenue for 2008 is approx. US$ 870 million. It has received several distinctions such as Best Direct to Consumer Company by Mobile Entertainment Magazine in 2009, the Sony Ericsson Content Award 2008 in the category "It's all about the Entertainment", 2007 Ficod award winner by the Spanish Ministry of Industry, or a Nomination for Principe Felipe Award for Corporate Excellency.

Referring to the JV, Javier Pérez Dolset, President and CEO of Zed Worldwide, highlighted the important step for Zed's world leadership to start operating in India, the second largest market by mobile subscribers with a huge potential. Pérez Dolset commented, "We are both enthusiastic and confident to transfer to India our know-how and expertise in the mobile value added services industry across 54 countries. Joining with a specialist in mobile applications, and technological leader such as Tanla, is great news and absolutely consistent with our expansion strategy". After the launching of operations in this country, Zed would be present in 55 countries of the 5 continents.

Tanla works in partnership with global mobile operators across Asia and Europe to deliver mobile content over several platforms and technologies, including SMS, WAP, MMS and Video, using direct connections and commercial revenue sharing agreements with global mobile operators including 3 (Hutchison 3G), O2, Orange, T-Mobile, Vodafone, Virgin Mobile and several Indian network operators like Airtel and BSNL.

Clients use Tanla's carrier grade technology platform and application development expertise for immediate deployment of interactive mobile services. Tanla's product suite includes Mobile Payments Solutions, Campaign Management, Content Management, 3G Video Management and Interactive TV Management applications; all of which are supported by powerful online reporting and CRM tools. Tanla was awarded the Deloitte Fast 50 award and named as the sixth fastest growing company in India as part of the Deloitte survey.