Trubloq.ai – Transforming SMS Marketing with AI-Driven Efficiency and Compliance

SMS communication has become a double-edged sword for enterprises. On the one hand, it offers unparalleled reach and immediacy. On the other, it's a labyrinth of compliance issues, content creation challenges, and operational inefficiencies.  

‍

Let’s say your marketing team has crafted the perfect campaign, but it takes over a day just to hit ‘send’. Your content creators are burning the midnight oil, trying to adapt messaging for multiple languages and formats. And even after all that effort, there is a 1 in 3 chance your carefully crafted assets will be rejected for non-compliance.

‍

Compliance is a minefield. 30-50% of traffic fails to meet regulatory guidelines, and 20-30% of digital assets are either non-compliant or suboptimal. This leads to a staggering 30-35% of templates requiring more than 4 hours for approval. The consequences? Penalties, damage to brand reputation, and poor customer engagement.

‍

‍

The whitelisting process is a maze of manual tasks and multiple follow-ups, demanding high expertise and human capital. And with 1 in 12 Indians falling victim to SMS spam, the misuse of enterprises' digital assets is not just a monetary loss – it is an attack on brand image.

‍

‍

But what if there was a way to cut through the complexity and unlock the full potential of SMS communication? That’s why we built Trubloq.ai – a pioneering module within Tanla's Trubloq platform that is transforming the way enterprises approach SMS.

‍

Cutting Through the Complexity

‍

By leveraging the power of artificial intelligence and automation, Trubloq.ai addresses the key challenges businesses face in managing their SMS campaigns.

‍

• Cross-telco partnerships: Trubloq.ai establishes a unified system across telecom operators to ringfence users from spam, ensuring a seamless and secure experience for customers.
• Immutable registration: At the heart of Trubloq.ai lies its immutable registration system, which creates a single, tamper-proof record of all communications and decisions. This ensures transparency and accountability while separating necessary and promotional content.
• User consent/DND: Trubloq.ai incorporates a comprehensive user consent mechanism, ensuring the delivery of relevant content to users and helping maintain compliance with regulatory guidelines.
• Complete process automation: Most impressively, Trubloq.ai automates all asset registration and compliance tasks, reducing manual workload by a staggering 90%+. This minimizes human oversight and errors, streamlining processes and freeing up valuable resources.
• Artificial intelligence: With AI-powered insights and recommendations, Trubloq.ai takes campaign optimization to the next level. In-depth analytics, anomaly identification, and content recommendations work together to improve engagement, while predictive analytics help enterprises stay ahead of the curve.
• Adaptive systems: Trubloq.ai's adaptive systems stay ahead of evolving threats and regulations, continuously updating stakeholders and adapting to changing spam techniques. This agility keeps enterprises one step ahead in the battle against SMS fraud and abuse.

‍

The numbers speak for themselves:

‍

• 90%+ time savings in the registration process
• 100% compliance with regulatory guidelines
• 15-30% higher click-through rates (CTRs)
• 3-5% conversion uplift on campaigns with AI-recommended templates
• 5-10% savings on SMS costs through template optimization
• 50-60% reduction in operational costs
• 40+ enterprises are using Trubloq.ai

‍

By combining these powerful features and delivering measurable results, Trubloq.ai is setting a new standard for enterprise SMS communication.

‍

Enabling autopilot success for SMS Campaigns

‍

Trubloq.ai delivers benefits that will transform the way you work, whether you are a branding team, a campaign team, or a communication agency. With GenAI-powered content/header creation, rapid translation into 10+ Indian languages, and instant AI-driven recommendations, it can achieve a whopping 90%+ time savings.

‍

Imagine a world where your digital assets are scored in real-time based on regulatory guidelines. Assets with high scores are automatically approved in less than 10 seconds.

The single Registration API enables programmatic whitelisting of digital assets. Real-time updates on status changes for headers and templates (e.g., blacklisted, suspended) keep you informed every step of the way. No more guesswork, no more waiting – just seamless, efficient campaign management.

‍

The results are game-changing:

‍

1. Simplified process: In the current scenario, enterprises must navigate a complex 8-step process that can take anywhere from 3 to 6 hours to complete. This involves multiple touchpoints, including the branding team, campaigns team, DLT portal, telco team, and communication agency. The result? Delayed campaigns, frustrated teams, and missed opportunities. ‍
2. Significant time savings: With Trubloq.ai, launching a campaign is just two simple steps: submission request and approval/recommendations. With instant template approval, it significantly reduces the approval turnaround time (TAT). Templates with a score of 100 are automatically approved, eliminating the need for manual intervention and long waiting periods.

‍

Moreover, Trubloq.ai's AI-backed content recommendations help optimize campaign performance. The automated scoring mechanism highlights potential issues and provides insights to improve the chances of approval. More than 70 templates created on Trubloq.ai have a score of more than 90, and 10K+ content templates have already been created using our AI-powered content generator.

‍

This streamlined approach cuts down the time spent from hours to a mere 10 minutes or less. What can your business achieve when your teams can launch campaigns in minutes instead of days?

‍

‍

With Trubloq.ai, we aren’t just building new technology – we are building a new paradigm of business communication. Our platform has already been embraced by over 40 enterprises, including 5 top Indian banks.

‍

We invite enterprises to embrace platforms that prioritize innovation, agility, and customer-centricity. To leverage the power of AI and automation to transform the way their businesses communicate, engage, and convert.

‍

If you are ready to step into the future and unlock the full potential of your SMS campaigns, then Trubloq.ai is the answer you have been looking for. And there's no better partner to guide you on this journey than Tanla.

‍