Glossary

B

B2B Messaging

Business-to-Business messaging involves the exchange of messages between businesses for purposes such as coordination, updates, and notifications. B2B messaging facilitates communication and collaboration between companies.
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Blockchain-enabled Communication Stack

A secure and decentralized communication infrastructure that leverages blockchain technology to enhance transparency, security, and traceability in communication processes. This stack uses distributed ledger technology to ensure that all communication data is immutable and auditable, providing an extra layer of trust and security.

C

Cloud Communications

Delivery of voice, video, and messaging services over the internet. Cloud communications offer scalability, flexibility, and cost savings compared to traditional communication methods.
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Communication Ecosystem

An integrated network of communication channels, platforms, and technologies that work together to facilitate seamless and efficient interactions between users and organizations. This ecosystem includes tools like email, instant messaging, voice calls, video conferencing, and social media, ensuring a holistic approach to communication.
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Communications Platforms

Digital platforms that enable the exchange of information through various communication methods such as voice, video, messaging, and email. Examples include platforms like Slack, Microsoft Teams, and Zoom, which provide multiple ways for users to interact and collaborate.
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CPaaS

Communications Platform as a Service, a cloud-based platform that enables developers to add real-time communications features to their own applications. CPaaS provides APIs for voice, video, messaging, and other communication services, facilitating easy integration into existing applications.

D

Digital Customer Journey

The complete set of digital interactions a customer has with a brand, from initial awareness through to post-purchase support and engagement. This journey includes touchpoints like websites, social media, email campaigns, and mobile apps, tracking the customer's path and optimizing it for better engagement and satisfaction.
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DND

Do Not Disturb, a registry that allows consumers to opt-out of receiving promotional messages. This service helps users avoid unsolicited marketing messages and calls.

M

Messaging as a Platform (MaaP)

A comprehensive messaging service framework that integrates various communication channels and services into a single, cohesive platform, enhancing functionality and user experience. MaaP supports SMS, MMS, RCS, and other messaging formats, providing a unified messaging solution.

O

Omnichannel Customer Suite

A unified and seamless customer experience suite for multiple communication channels. This suite integrates various channels like email, SMS, OTT, voice, social media, phone, and in-store interactions to provide a cohesive customer journey. It uses single API and Smart Routing to simplify multi-channel management and optimize performance, cost, and engagement.
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OTP

One-Time Password, a password that is valid for only one login session or transaction. OTPs enhance security by providing a temporary and unique code for authentication.

R

RCS

Rich Communication Services, a protocol between mobile-telephone carriers and between phone and carrier, aiming at replacing SMS messages with a text-message system that is richer and can transmit in-call multimedia. RCS supports features like high-resolution images, GIFs, audio, videos, documents, location sharing, and interactive buttons. It allows businesses to create engaging and interactive messages, improving the overall user experience.

S

Secure Messaging

Communication methods that ensure the privacy and security of messages exchanged between parties, often through encryption and authentication techniques. Secure messaging ensures that sensitive information remains confidential and protected from unauthorized access.
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SMS Gateway

A service that allows a computer to send or receive Short Message Service (SMS) transmissions to or from a telecommunications network. SMS gateways facilitate the integration of SMS capabilities into software applications.

T

Trubloq

A blockchain-based application designed to combat unsolicited commercial communications by deploying Distributed Ledger Technology (DLT). It helps with robust registration of enterprises and telemarketers, leveraging messages and voice as a medium to connect with mobile users. It leverages a trusted registry that maintains templates for message content as well as users’ consents for SMS and voice communication. It implements an NLP-based recommendation framework to validate the authenticity of enterprises, their headers, templates, and links, aligning with regulatory guidelines like TCCCPR 2018.

W

Wise Albert

A versatile intelligence core underlying the Wisely platform. It leverages a range of AI models to analyze data use cases and suggest improvements, helping make data-driven decisions and optimize solution efficacy. It deploys logic systems and robust data security protocols to ensure confidentiality of sensitive information.
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Wisely

A CPaaS platform that offers intelligent communication solutions, optimizing the way organizations interact with their customers using a single API. Wisely uses Gen AI, data analytics, and end-to-end encryption to enhance communication strategies, improve customer engagement, and security. It is a suite of AI-powered reporting tools – omnichannel dashboard, dashboards, performance assessments, billing details, etc. It has integrated plugins that allow connection to third-party services.
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Wisely 2.0

An upgraded and comprehensive version of Wisely. It offers enhanced security, scalability, and efficiency for enterprise messaging, integrating advanced analytics and machine learning. This helps to deliver deeper insights, improved threat detection, and a more streamlined user experience. It delivers personalized, immersive, real-time interactions, offering a single platform with one API and a cloud-based model that requires no capital expenditure, operating on a pay-as-you-go basis for enterprises. It helps facilitate channel integration to enhance conversational commerce for partners and ensures adherence to data privacy and security standards for regulators.
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Wisely ATP

A one-stop solution within the Wisely platform powered by the latest technology including NLP and Deep Learning that focuses on advanced threat protection, safeguarding communication channels from security threats and attacks. This includes protection against phishing, malware, and other cyber threats. It provides 360-degree insights and tailored recommendations on the dashboard.
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Wisely Consent

A consent management solution that helps businesses migrate, acquire, manage, revoke, and renew consent for communications on SMS and voice channels, ensuring compliance with regulatory requirements of TRAI, MeitY, and others. It has an error-free blockchain record management system, consent lookup service, and dashboards for checking consent status, getting acquisition insights, and real-time updates.