Tanla /
LEAD - EMAIL DELIVARABILITY - CHENNAI
LEAD - EMAIL DELIVARABILITY
Location
Chennai, Tamil Nadu IN
Department
Customer Success
Job Role
The System Engineer has primary responsibility to manage team and ensure monitoring and maximizing the rate at which mails are successfully delivered to recipient inboxes. The role involves specialized expertise in the practices of ISP’s, blacklists and other participants in the email deliverability cycle; hands-on technical ability in the use of tools for extracting and manipulating data such as spreadsheets, Unix command-line tools, and SQL; expert knowledge of special purpose deliverability monitoring tools; and experience with the human advocacy side of managing ISP and blacklist relationships.
The Email Deliverability Specialist creates reports digesting complex statistics for the use of executive decision makers, develops and refines techniques for testing and improving deliverability and stays abreast of the latest developments in the field.
What you'll be responsible for?
- Keep abreast of email marketing industry best practices and proactively apply knowledge.
- Knowledge of typical open rates standards by industry.
- Responsible for reviewing trends and disseminating key information to customers.
- Responsible for health of end to end mailing activities
- Had previously experience to work with SAS CI 360, SparkPost and 250 OK tools to optimize the performance of email delivery for various clients.
- Responsible for Email monitoring and mitigation, via SAS and SparkPost, including Daily/weekly spot checks on all available delivery data / metrics per account (including gateway acceptance analysis)
- Investigations into any issue (blocks or spam foldering)
- Mitigation, including working with Sparkpost to produce resolution tickets to ISP- meetings to examine delivery practices with key staff
- Provision of status updates to the customer after each spot check and mitigation
- Responsible for manual system testing, checking and scanning of email content, plus follow on recommendations re. best practices and Email methods.
- Prepare presentations that document key learnings from test results.
- Execute campaign management and business process audits to determine factors affecting deliverability and reputation.
- Participate in business consultation meetings to promote more effective practices.
- Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges and use these to develop better campaigns in the future.
- Proactively investigate and manage issues affecting email deliverability.
- Create and deliver reports to demonstrate factors affecting deliverability and reputation.
- Developing materials to promote the team, including presentation materials and case studies that highlight the challenges faced and the creativity, technology and methods used to overcome them.
- Understand and follow workplace policies and procedures.
- Providing training to team, guiding/helping team in day-to-day activities and managing team
- Building the process and SOP, required documents for day-to-day activities.
- Coordinating with internal teams and with customers to get the customer onboarded at the earliest.
- Providing demos, POC & training to Customers.
- Participating in meetings with customer and internal teams to understand the requirement, providing the solution, preparing necessary documents and plans for implementing/deploying the solution/applications.
- Troubleshoot the issues and provide solution to avoid such issues in future
- Visiting client places (local/nonlocal) when required.
- Team management
- Escalations handling
Qualification and other skills
- B.E/B. Tech CSE/ECE mainstreams
- Experienced for 6 -9 years
What you'd have?
- Should have knowledge on various Linux Server OS
- Good Knowledge on any DB (MySQL, Clickhouse etc.)
- Knowledge on Networking concepts
- Knowledge on MTAs(PMTA, Postfix etc.)
- Good Knowledge on DNS.
- Knowledge on shell scripting(Bash,Python etc.)
- Knowledge on IP/Domain warmup
- Good Knowledge on RBL,Blacklist removal.
- An in-depth understanding of the technical aspects of messaging, including email FBLs, DKIM, SPF, DMARC and other core infrastructure
- Knowledge of global and regional data collection and handling requirements from both a legislative (CAN-SPAM, CASL, GDPR etc.) and receiver (Gmail, Microsoft etc.) perspective.
- Excellent communication skills with level of energies.
- Experience using 3rd-party deliverability tools. (eDataSource, 250ok, Email On Acid)
- Understanding skills and troubleshooting skills.
- Good at Presentation and documentation.
- Any other technical exposure on different technologies will be an advantage.
Why join us?
We thought you'd never ask! We offer all the usual stuff: competitive salary, flexible working hours, challenging product culture But the real perks are:
- Challenging and fun work environment solving meaningful real-life business problems - you will never have a boring day at the office.
- World-class team who love solving tough problems and have a bias for action. Tanla is an equal opportunity employer.
We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability, or veteran status.
