Tanla / Channel Affinity Intelligence
Channel Affinity Intelligence
Enhance your customer communication strategy by identifying and leveraging their preferred channels, creating meaningful experiences that resonate with your audience.
Uncover the channels where your customers are most active and responsive, with a data-driven solution that provides key insights into customer behaviour across SMS, OTT, push, in-app, or web push.
Intelligent customer engagement.
Unlock lasting impact
Enhanced response rates
Maximise engagement by delivering messages through preferred channels, increasing the likelihood of garnering attention and generating responses. Customers are attentive when they receive messages on their chosen channels.
Reduced customer churn
Foster customer loyalty by demonstrating respect and value through personalised communication on their favoured channels, reducing the likelihood of them switching to a competitor.
Improved customer satisfaction
Elevate overall customer delight by customising your communication to align with their preferences, offering them the inherent value of convenience.
Enhanced response rates
Maximise engagement by delivering messages through preferred channels, increasing the likelihood of garnering attention and generating responses. Customers are attentive when they receive messages on their chosen channels.
Reduced customer churn
Foster customer loyalty by demonstrating respect and value through personalised communication on their favoured channels, reducing the likelihood of them switching to a competitor.
Improved customer satisfaction
Elevate overall customer delight by customising your communication to align with their preferences, offering them the inherent value of convenience.
Elevate engagement with built-in capabilities
Omnichannel Proficiency
Ensure a consistent, seamless experience across channels with a holistic view of customer preferences, covering email, push notifications, in-app, browser push, and SMS.
Data-driven Insights
Utilise our Channel Affinity Intelligence to make informed decisions about your customers, leveraging metrics like opens, clicks, response times, and much more.
Advanced Segmentation
Carve precise customer segments based on channel preferences for targeted marketing. Optimise engagement and conversion rates by understanding each segment's needs.
Connect with experts and peers
Understand how Tanla can transform your digital interactions. Our team is ready to help.
