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Manager - Email Deliverability
Chennai / Bangalore / Mumbai

Role:

 

The Email Deliverability Specialist Manager has primary responsibility to manage team and ensure monitoring and maximizing the rate at which mails are successfully delivered to recipient inboxes. The role involves specialized expertise in the practices of ISP’s, black lists and other participants in the email deliverability cycle; hands-on technical ability in the use of tools for extracting and manipulating data such as spreadsheets, Unix command-line tools, and SQL; expert knowledge of special purpose deliverability monitoring tools; and experience with the human advocacy side of managing ISP and blacklist relationships.

The Email Deliverability Specialist creates reports digesting complex statistics for the use of executive decision makers, develops and refines techniques for testing and improving deliverability and stays abreast of the latest developments in the field.

 

What You'll be responsible for?

 

  • Keep abreast of email marketing industry best practices and proactively apply knowledge.
  • Knowledge of typical open rates standards by industry.
  • Responsible for reviewing trends and disseminating key information to customers.
  • Responsible for health of end to end mailing activities
  • Had previously experience to work with SAS CI 360, SparkPost and 250 OK tools to optimize the performance of email delivery for various clients.
  • Responsible for Email monitoring and mitigation, via SAS and SparkPost, including: Daily/weekly spot checks on all available delivery data / metrics per account (including gateway acceptance analysis)
  • Investigations into any issue (blocks or spam foldering)
  • Mitigation, including working with Sparkpost to produce resolution tickets to ISP- sMeetings to examine delivery practices with key staff
  • Provision of status updates to the customer after each spot check and mitigation
  • Responsible for manual system testing, checking and scanning of email content, plus follow on recommendations re. best practices and Email methods.
  • Prepare presentations that document key learnings from test results.
  • Execute campaign management and business process audits to determine factors affecting deliverability and reputation.
  • Participate in business consultation meetings to promote more effective practices.
  • Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges and use these to develop better campaigns in the future.
  • Proactively investigate and manage issues affecting email deliverability.
  • Create and deliver reports to demonstrate factors affecting deliverability and reputation.
  • Developing materials to promote the team, including presentation materials and case studies that highlight the challenges faced and the creativity, technology and methods used to overcome them.
  • Understand and follow workplace policies and procedures.

 

What you'd have?

 

  • Bachelor's degree, preferably in Business, Computer Science or related field
  • The right candidate will have 5+ years of relevant experience / knowledge in the following areas:
  • Marketing with a Digital marketing focus
  • Customer intelligence
  • Customer acquisition, development and retention practices
  • Campaign planning, execution, segmentation and targeting techniques
  • Email technology (prior experience in deliverability operations)
  • Expert level knowledge of audience development through email platforms
  • Familiarity with the major ESPs, Google Analytics, and email analytics systems a must
  • Previous experience working with the big four inbox providers on deliverability, with an appreciation of emerging delivery challenges
  • Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, yahoo FBL.
  • A proven track record of success with growing customer engagement
  • Basic HTML and Email design / production experience

 

Additional Requirements

 

  • Extremely organized and thorough
  • Track record of successful consulting
  • Strong academic record including a degree
  • Excellent written and verbal communication skills
  • Ability to work effectively in a team environment; ability to work independently; ability to travel infrequently
  • A genuine interest in business challenges and ideation of solutions to meet customer business objectives
  • Superior conflict resolution, decision making and interpersonal skills
  • Strong problem-solving skills: diagnosis, root-cause assessment, option evaluation and resolution
  • Ability to manage multiple responsibilities and assignments simultaneously under strict deadlines

 

Additional Skills Advantageous To The Position

 

  • Expertise in HTML, CSS, JavaScript and other coding paradigms for digital marketing
  • Knowledge of SAAS products and customer base preferred
  • Experience with an ESP, ISP

 

Why join us?

 

We thought you'd never ask! We offer all the usual stuff: competitive salary, flexible working hours, challenging product culture but the real perks are:

• Challenging and fun work environment solving meaningful real-life business problems - you'll never have a boring day at the office.

• World-class team who love solving tough problems and have a bias for action.

• Tanla is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability, or veteran status.

 

https://www.tanla.com